Providing a sound solution in Rock A Fella – Defence Colony, New Delhi, India
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Providing a sound solution in Rock A Fella – Defence Colony, New Delhi, India

July 13th, 2012


Hospitality, Retro Bar/Lounge

End Use

Rock A Fella

Residing in the posh neighborhood of Defence Colony, New Delhi, Rock A Fella is the newest Rock Café and Bar serving not only a menu of international cuisine, but also an assortment of drinks and alcoholic beverages. Entertainment focuses mainly on rock and roll music and opening hours are from 12 pm to 1 am daily.

Business Objective:

As a newly constructed café and bar with a rock and roll theme, Rock A Fella had to acquire quality sound systems good enough to showcase their music.

The ground floor is home to a fine-dining restaurant, which required some quiet music to enhance the dining experience. Proceed upstairs and you would find their lounge area, where music would be a little louder and rich bass is needed. At the next level would be the DJ floor, a place where customers can let their hair down and enjoy loud music with quality sound. What the end-user hoped to achieve was to allow customers to feel the transition in music and sound as they proceeded into each level.

Customer Benefit:

Specific speakers that cater to the needs of every floor meant that the end-user could deliver to customers the different experiences on each floor more efficiently.

The choice to go with EV was cost effective for the end-user as well; providing absolute quality with an affordable price.

The outlook of the speakers matched the décor of the café also, enhancing the overall ambience of the environment.


The end-user and consultant were initially skeptical about using EV audio systems, as they never had any prior experience with the products before. However, a demo of the EVID range of wall mount and ceiling speakers won them over instantly.

The ground floor was installed with C4.2 and C10.1 speakers with PA series amplifier, which provided dining customers with quality background music and sound. The lounge floor was installed with EVID 4.2t and C10.1 speakers with PA series amplifier to supply the rich bass and loudness the end-user required, without sacrificing on quality. The DJ floor had ELX115 and ELX118 speakers with Q series amplifier installed, delivering powerful and clear sound to customers who were ready to hit the dance floor.

Key Success Factors:

  • Speakers had impressive sound quality
  • Cost effective solutions
  • Excellent after sales  support
  • Matching design of speakers with café
 “We are very satisfied with the performance of the speakers. Even the design fits our café.” Mr. Ashish Sharma, Managing Director, Rock A Fella

Installed By:

M/s. Sleek Sales

Corp.Off & Experience center

332, Qutab Plaza, 3rd Floor,

DLF Phase -I, Gurgaon -122 002

Phone: 0124-4105334-335

Fax: 0124-4105336

Bosch Limited, Security Systems Division 

Rishyamook, 85-A, Panchkuin Road

110001 New Delhi

Phone: +91-11- 43167112 / +91-11- 43167110

Fax: +91-11-23348264

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