Tony Sawyer Strengthens Telex Pro Audio Group in Africa and Middle East
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Tony Sawyer Strengthens Telex Pro Audio Group in Africa and Middle East

July 2nd, 2006

Since the beginning of June 2006, Tony Sawyer has been lending his experience and expertise to the Telex Pro Audio Group workforce in the Middle East and Africa, his responsibilities including the provision of technical support to customers in both the touring and fixed installation sectors.

“I am looking forward to this new challenge,“ Tony told us. “The company has an enormously high reputation worldwide and its brands - without exception - number among the elite of global players. Another factor is that the Middle East and Africa have unbelievable potential. There’s a tremendous demand in the region for high quality products and genuine know-how.“

To communicate the Telex Pro Audio Group’s customer-oriented philosophy of developing products that solve real problems, Tony Sawyer is counting not only upon numerous one-to-one discussions but also upon the influence of the Telex Academies. “Product training is particularly important in this region,“ he explains, “since there are clear deficiencies in many people’s understanding of the technology. The response to the first Academies was therefore understandably positive.“

Tony Sawyer is 40 years old. A father of two, he has been working in the pro audio business since he was 18 - Tony is a true lover of music, having earlier worked as both a DJ and a guitarist whilst assembling a CD collection that currently comprises of an “obscene amount“ of albums!