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Fuel Efficient Electro-Voice Sound for GM SuperBowl Event

February 7th, 2008

For this year’s GM event, for Chevrolet, at the Arizona Biltmore in Phoenix, a “green“ theme was evident in more ways than one. “Revolutionizing the Game“ saw a strong focus on GM’s high performance eco-friendly vehicles, fuel efficiency, and alternative fuels. The Michigan-based audio production team’s approach tied in seamlessly as, due to a combination of low ceiling height at the venue and current high fuel costs, they deployed a high performance, lightweight, low profile EV sound system, utilizing a smaller trucking footprint without compromising an ounce of coverage or power-a “fuel efficient“ PA in all respects.

Main hangs of (3) XLD281 small-format line array enclosures were flown from the main truss in the venue, with stacks of (5) XLD281’s on the far stage left and right. Xi1122’s served as center fills, stage foldback, and delays, with Xsubs providing ample low-end for high impact videos and new TV commercials. Additional XLD281’s provided front fill. Power was via lightweight CP3000S and CP4000S amps, processed via Dx38 running RACE.

Jeff Jones described another successful year with GM at the Superbowl: “I am delighted to report that Chevrolet and GM top management and support staff, Maritz Interactions, and Jack Morton Productions all agreed that the audio was flawless in every respect. The system delivered concert-quality sound for this corporate application, while maintaining open sightlines and a tidy footprint. The presentations and video segments sounded powerful and dynamic, and the special guests sounded crisp and clear. Sports legends Howie Long, Chris Collingsworth, Boomer Esiason, Phil Simms, and Darryl Green were on hand to pump everyone up and increase the laughter a hundredfold, Newt Gingrich spoke for about an hour on “Green Conservatism’, and Frank Caliendo left the audience and crew laughed out... The superb EV audio, superb video and projection, superb lighting, superb production and creative content earned the producers and crew many handshakes and warm “Thank-You’s’.“



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Guy Low

Sr. Copywriter | MarCom

Bosch Communications Systems

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3935

Fax: 952-736-4582

guy.low@us.telex.com

James Edlund

Public Relations Manager

Bosch Communications Systems

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3901

Fax: 952-736-4582

james.edlund@us.telex.com

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935
guy.low@us.bosch.com
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