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UK’s largest Electro-Voice user adds compact line array cabinets to inventory

June 12th, 2008

Now the largest Electro-Voice systems rental house in the UK, APR first adopted the X-Array concert sound technology in 2000, two years later, buying into EV’s line array concepts, first with X-Line and then with XLC systems. With this latest purchase of 24x EV XLD281 and 12x XLE181 compact cabinets, APR intends to service its growing interest in touring musicals and cabaret-style one-off shows playing in town theatres where audience sizes are generally less than 1500.

APR’s owner Andy Reed is also a partner in new company R2 Digital, which owns the rights to a number of touring productions and supplies production services to others. Cannily, he has hired APR Audio to handle the sound reinforcement provision for shows like “O What a Night!’ starring Kid Creole and the UK tour of TV psychic Sally Morgan, which use all-EV systems and RE97TX ultra-low profile headset microphones.

“I like Electro-Voice,“ says Reed. “The Xi1152 is one of the best boxes I’ve ever heard, incredibly powerful for its size, and the Xsub is the best sub on the market today. We’re investing in the new compact XLD and XLE systems because of their efficiency and because you can fly them anywhere, even when space is at a premium and other cabinets have to be ground-stacked-typically the case in older regional theatres. Plus the support from Shuttlesound is fantastic; if there’s ever an issue, it’s addressed immediately.“

“Our relationship with APR Audio goes from strength to strength,“ said Shuttlesound’s Sales Director Sean Maxwell, welcoming the fact of APR’s further investment in EV’s line array technology.

Andy Reed originally conceived his rental company as a dry-hire operation. “However, we found that we had to keep buying all the latest gear all the time, which represented a huge investment. Now we do more of our own events, only 30% of our work is in sub-rental.“ Dry-hire customers include Britannia Row, Major Tom, and half-a-dozen smaller PA companies around the UK.

Where do the XLD and XLE systems fit in the Electro-Voice line-array line-up? At the top of the list is the X-Line stadium system, which will be used by Britannia Row for headline artists such as the Foo Fighters. Enhanced by the all-new DVX transducers, the XLC127DVX full-range system is popular with a wide variety of venues of varying sizes. The compact XLD systems are capable of producing concert SPL levels on full bandwidth in small to medium sized venues, while the smaller XLE systems are ideal for critical audio requirements where overall cluster size is the highest priority. Both these compact systems are well-suited for many types of live and install applications.

www.apraudio.com

www.shuttlesound.com

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Guy Low

Sr. Copywriter | Public Relations (ST/MKT-COM)

Bosch Communications Systems

Telex Communications, Inc.

12000 Portland Ave. S.

Burnsville, MN 55337

USA

www.boschcommunications.com

Tel: 952 736 3935

Fax: 952 736 4582

guy.low@us.bosch.com

James Edlund

Public Relations Manager (ST/MKT-COM)

Bosch Communications Systems

Telex Communications, Inc.

12000 Portland Ave. S.

Burnsville, MN 55337

USA

www.boschcommunications.com

Tel: 952 736 3901

Fax: 952 736 4582

james.edlund@us.bosch.com

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935
guy.low@us.bosch.com