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Fernando Perez Cardenas joins Communications Systems Division, Bosch Security Systems, Inc.

January 28th, 2009

The Communications Systems Division of Bosch Security Systems, Inc. is pleased to announce that, as of January 2009, Fernando Perez Cardenas is its Sales Manager for the Andean Region (Ecuador, Peru, Bolivia, and Chile).

Mr. Cardenas, a native of Lima, Peru, brings a wealth of experience to the Communications Systems Division’s South America team, which is continuing to expand in order to keep pace with their growth in the region. Mr. Cardenas will report to Franck Fabry, Director of Americas Export Sales, Communications Systems Division, Bosch Security Systems, Inc.

Prior to assuming his position at Bosch, Mr. Cardenas studied sound engineering for five years at the University of Technology in Santiago, Chile. Upon graduation, Mr. Cardenas began a career as a freelance sound engineer, working in recording studios and mixing live sound as a FOH engineer in Peru, and for two years as a sound engineer at Lima-based Mega Studio. In addition to his freelance work in South America, Mr. Cardenas also worked for three years in Spain as a freelance FOH engineer for theaters in Madrid and Málaga. He welcomes the challenge of bringing the Bosch family of products to greater prominence in South America.

“I’m very happy to join the Communications Systems team,“ says Mr. Cardenas. “And I’m very excited to bring its family of pro audio brands to Latin America. I am particularly excited to grow the Electro-Voice brand in this region. My goal is to help ensure EV products become the first choice for any major audio application in South America. With new technologies like NetMax and IRIS-Net, we will lead the way forward. From students at my former college to my colleagues in live sound production, I have a personal, hands-on understanding of what this region needs, and now I’m working with the best people and products to raise the bar for audio here.“

“The addition of Fernando Perez to the Latin American sales team will allow us to better focus on the Ecuadorian, Peruvian, Bolivian, and Chilean markets“ comments Franck Fabry, Director of Americas Export Sales, Communications Systems Division, Bosch Security Systems, Inc. “Fernando’s enthusiasm and familiarity with professional audio, intercom, and conferencing equipment will be an enormous asset to our Bosch partners. He will provide an essential point of contact for clients seeking help with product specifications, recommending the appropriate equipment solutions for their applications. We are delighted to have Fernando on board and look forward to having him travel throughout the region to train an even greater number of end-users.“

Contact info:

Fernando Perez Cardenas

Bosch Security Systems, Inc.

Communications Systems Division

Sales Manager, Andean South

www.boschcommunications.com

Los Pinos 463

San Isidro - Lima

PERU

T. +51 1 421 4646

+51 1 421 5499

F. +51 1 421 5633

Mail: fernando.perez@us.bosch.com

###

Press contact:

Guy Low

Bosch Security Systems, Inc.

Communications Systems Division

Public Relations Manager (ST-CO/MKT)

12000 Portland Ave. S.

Burnsville, MN 55337

USA

www.boschcommunications.com

Phone: 952-736-3935

Fax: 952-736-4582

guy.low@us.bosch.com

Marcus Miller

Bosch Security Systems, Inc.

Communications Systems Division

Public Relations Assistant (ST-CO/MKT)

12000 Portland Ave. S.

Burnsville, MN 55337

USA

www.boschcommunications.com

Phone: 952-736-4069

Fax: 952-736-4582

LIMITED.marcus.miller@us.bosch.com

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935
guy.low@us.bosch.com
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