Dubai’s top rental company, EPIC Events, invests in Electro‑Voice equipment

October 27, 2009

Rental companies in the United Arab Emirates are under enormous pressure. Admittedly, the region is still enjoying a real boom, but more rental companies are entering the market than ever before. For sound experts in and around Dubai and Abu Dhabi, the result has been even fiercer competition. One thing is certain: if order books are to be filled, no compromises can be made with respect to quality. That’s why the Dubai-based company EPIC Events L.L.C. has just invested heavily with NMK Electronics in equipment from Electro-Voice.

The order includes 12 XLC127 line-array enclosures, 20 active ZXA5 speaker systems, and Tour Grade amplifiers (TG5, TG7) with integrated RCM DSP modules controlled by IRIS-Net software. This is state-of-the-art equipment offering the highest degree of reliability, performance and ease-of-use. “The inventories of three rental companies in the United Arab Emirates now boast Electro-Voice line arrays with remote amplifiers,“ says Chicco Hiranandani, Business Development Manager, NMK Electronics. “Another thing customers appreciate is the quality of Electro-Voice (after-sales) service. The regular software updates are extremely popular here. They create trust. That’s why investing in Electro-Voice is always a sound decision in the long run.“

“I’m sure we will soon be investing in more EV monitors.”

Within days of the delivery, the team from EPIC Events was already celebrating some head-turning successes, including production work at a royal wedding and a show by vocalist Asala, the Madonna of the Middle East. At her show in the City Universal Hall in Sharjah, Edgar Gerson of EPIC Events was particularly taken not only with the amps and the XLC127 line array but with the ZXA5 monitors. “Powerful monitors are very much in demand here,“ he says. “Before, the foldback was often a problem and the topic of much criticism but with the ZXA5 monitors we have been receiving flattering praise. Even Hamad Al Ansari, perhaps the best-known sound engineer in the region, was enthusiastic. I’m sure we will soon be investing in more EV monitors.“

About NMK Electronics

NMK Electronics was founded in 1984 in the emirate of Sharjah as a marketing company in the professional audio, video and lighting sectors. From its base in Dubai, NMK Electronics supplies customers in the United Arab Emirates, Bahrain, Qatar and Oman with equipment from renowned brands like Electro-Voice, Midas and Klark Teknik.

About EPIC Events

EPIC Events is a full-service marketing and events production agency based in Dubai. The company offers its customers individual service in the events and entertainment sector beginning with the concept and design and continuing with the production, implementation and result analysis of events. Contact persons for press inquiries:

Gunther Matejka

snapshot Redaktionsbüro

Herterichstrasse 89

81477 Munich, Germany

Tel.:+49 (0) 89/75 50 56 8-0

Fax:+49 (0) 89/75 50 58 8-29

Bosch Communications Systems

Helmut Seidl

Public Relations

Marketing Communications EMEA


Sachsenring 60

94315 Straubing, Germany

Tel: +49 9421 706-447

Fax: +49 89 6290-285596

Equipment List

News Articles

sprites_global sprites_ev