“BIG DAY OUT” at Villa Park with Electro‑Voice & DYNACORD

May 31, 2012
  • 22-23 May saw pro sound specialists gathering in force at Birmingham's Villa Park stadium
  • Electro-Voice and DYNACORD's UK pro sound team welcomed guests from all over the UK
  • The programme included product and sound demos, workshops and product development lectures
  • "For us, BIG DAY OUT 2012 was an absolute success," affirms Robert Hesse, Vice President Sales Communication EMEA and Managing Director of EVI Audio GmbH

On the 22nd and 23rd May, Robert Bosch's ProSound Team UK invited their sales partners from the United Kingdom to Birmingham for its third BIG DAY OUT. The team led by Robert Hesse, Vice President Sales Communication EMEA and Managing Director of EVI Audio GmbH, was delighted to welcome guests from all over the UK. The event was staged in the famous football stadium of premier league Aston Villa, a club with one of the richest traditions in British football. Visitors included MI dealers, rental company employees, installation contractors and representatives of the media.

“BIG DAY OUT 2012 was an absolute success.”

This was a come-together with a difference, the programme including the presentation of the new UK sales team and contact partners at EVI Audio in Straubing, Germany, numerous product and sound demos featuring the latest offerings from the brands DYNACORD and Electro-Voice, and a workshop with IRIS-Net as its theme. Lectures on current installations in Great Britain and recent developments in concert sound were also on the agenda as well as an update of the ongoing improvements regarding the company's after sales service. Among the new products demonstrated were DYNACORD's Vertical Array System and the ZXA1-Sub and EVU systems from Electro-Voice, which were very well received by the attendees.

Despite the extensive programme, the emphasis of BIG DAY OUT 2012 was upon personal contact: upon the exchange of views and information in a relaxed and convivial atmosphere. "There's generally too little personal dialogue in day-to-day business," explains Robert Hesse. "These two days gave us an opportunity to get to know our customers and partners a good deal better, and them an opportunity to better acquaint themselves with us, with our products and our philosophy. For us, therefore, BIG DAY OUT 2012 was an absolute success."

One of the things that most impressed the guests, the majority of whom turned out to be football fans, was the stadium sound demonstration. Villa Park does, after all, enjoy cult status; and the significance of the fact that the 42,000-seater home of one of Britain's oldest clubs – Aston Villa F.C. was founded back in 1874 – is equipped now with EVH enclosures from Electro-Voice's Innovation Series was not lost on them, underlining as it does Bosch's commanding position in the field of arena installations. A draw with enticing prizes (DSP-260, ZXA1-Sub, RE320) gave this exclusive reunion of Britain's pro sound elite added appeal.

"This year's BIG DAY OUT met all our expectations," reports Sales Director UK Sean Maxwell. "The most important thing, of course, is that we were able to introduce guests to our new sales concept and answer all their questions on the subject. Fortunately, their response to the new structure was very positive, and its impact on the course of future business developments should soon become apparent."

Photo captions:


Venue with a rich tradition: to the third Big Day Out, Robert Bosch ProSound Team UK…


… invited their UK sales partners to Villa Park, the home of premier league club Aston Villa


The two-day event provided the perfect occasion for guests to meet Sales Director UK Sean Maxwell and his team


The visitors, who came from all over the country, followed attentively the presentation of new products from Electro-Voice and DYNACORD


In addition to a tour of the stadium, the Big Day Out allowed time for detailed and leisurely discussion

snapshot, gm/lf, May 2012

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